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Whole Foods Market Christmas Windows

In 2014 we were commissioned by Whole Foods High Street Kensington to design their full Christmas window scheme. The brief was to tell the story of a baby reindeer learning to fly, with a feel of a Nordic forest. The windows had to incorporate different products and to reflect the Whole Foods style, creative, quirky, handmade and rustic.

Our design focused on a strong graphic style, combining cardboard, illustration and bold colours to differentiate the windows and complementing the different products. The cardboard was printed with Nordic inspired illustrations and die-cut to create the reindeer, trees and forest animals that slotted together. 

Photos by Scott Kershaw

Set build assisted by Joe Goulding


‘We are Laura have worked on several projects here at Whole Foods Market, Kensington – including our Christmas Windows 2014.  They understood our aesthetic & core values right from the start, and have tailored this very successfully to a variety of products.  This success is evident both visually & in sales lift from the windows they’ve created.’ 

Maddy Kennedy, Whole Foods Market