We are Laura - Set Sale

Stop. Look around. 

Everything you see, perhaps an object you are touching right now, was once cargo onboard a ship. For one week in October, design studio We Are Laura staged a maritime takeover inside a Boxpark shipping container. Throughout the week, everyone was invited to join us in crafting a vast paper based seaside-inside installation. We wanted you to think inside the box – and bring the ocean with you. There was talks and workshops from other creative contributors, all with a marine theme, building up to the grand finale where together we assembled the sea-scape in less than 24 hours, before it disappeared, like messages written in sand.


The project began with the development of a unique brand identity for
the week’s takeover, including the concept name ‘Set Sale’, a play on words
of the installation and pop-up shop. The logo for the event was adapted from our own logo. We produced a number of printed collateral including a branded postcard flyer for general distribution and a special guest invite for the event and launch night, in the form of a message in a bottle.The guest invite was constructed by hand and posted in a semi-transparent envelope. All online communication and marketing was consistently branded with the Set Sale identity, across e-flyers, facebook page, event pages and announcements
and a launch event e-invite.  

The week’s project culminated in the construction of a
paper-crafted installation, complete with working light-house. The installation was visible for 24hrs through a custom-made port-hole window graphic which framed the scene and created an eye-catching differentiation from the other identical shopfront.

Photos by Scott Kershaw