ESV Bible Rebrand

branding / design


Harper Collins Publishers


The ESV (English Standard Version) Bible is one of the world’s fastest growing Bible translations. The existing Collins editions used the branding from the US editions and didn’t vastly differentiate their versions from the US, which are also imported and often on the same shelves.

We were commissioned by Collins to design a brand identity that would represent ESV in the UK and EU. The identity needed to fit a wide range of bibles and differentiate them from US editions and other UK bible publishers.

The chosen concept was an adaptation of ITC Avant Garde Gothic, using traditional religious embellishments to create a unique and classic identity with a modern twist.