The Life and Times of Call the Midwife

design & creative direction


Harper Collins Publishers


Call the Midwife is a BBC period drama series set in 1950’s East London. The opening episode attracted an audience of nearly 10 million viewers and grew to become the BBC’s highest rating drama. To coincide with the release of the second series, a TV tie-in book was commission, to be written by BAFTA award winning writer Heidi Thomas, the writer of the series.

Working closely with Harper Collins and Neal St Productions, we were commissioned to design the book, including much of the behind-the-scenes photography. The project entailed detailed research and documentation of the production of the show, leading up to filming and then on set. In addition, we sourced and collected historic archive materials to be included in the design, creating a richly layered insight into the series and midwifery in the 1950s.